Article : Effects Of Market Share By Use Of Mobile Phone Money Transfer On The Profitability Of Micro And Small Enterprises In Bungoma County

Title

Effects Of Market Share By Use Of Mobile Phone Money Transfer On The Profitability Of Micro And Small Enterprises In Bungoma County

Author

Consolata Nasimiyu Simiyu

There have been relatively few studies focusing directly on the way mobile payments are used to enhance the quality of the services of MSEs especially those in rural areas and therefore increasing their profitability. The main purpose of this study was to determine the effect of mobile phone-money transfer services (M-PESA) on the profitability of Micro and Small Enterprises in Bungoma County. The target population was Micro and Small Enterprises which consisted businesses such as retail shops, tailoring, chemists, hardware’s, carpentry, metal workers, hair salons, repair services and butcheries. Descriptive research design was used to obtain information about the existing phenomenon by use of questionnaires. The sampling technique used was multi-stage random sampling where a total of 57 sample size was yielded. Excel Computer Package was used to analyze data which was descriptive and presented in form of graphs, pie-charts and percentage tables. Some of the major findings included that almost each business own or have used a mobile phone in their business at 98% which signifies that the high penetration of the mobile phone among the MSEs in rural areas can serve to help the high percentage of unbanked small businesses access financial services through M-pesa which helps them to increase their profits and as a result, the mobile phone industry can be seen as an ideal partner to offer mobile services to MSEs in rural areas. The government should assist in bringing down the cost of m-pesa transactions so as to induce MSEs in using mobile money transfer services.

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